Ai Tool #39 - Drift: Create Enduring Customer Relationships Through Conversations

Drift is an AI-powered buyer engagement platform that aims to revolutionize customer relationships. By automatically listening, understanding, and learning from buyers, Drift provides personalized experiences that can convert high-volume website traffic into qualified leads. With features such as AI-powered chatbots, conversational landing pages, and real-time ABM notifications, Drift helps businesses increase their target account and expansion pipelines. Additionally, Drift offers integrations and customer support chatbots to create a 360-degree view of customers and enhance productivity for sales representatives.

One of the key features of Drift is its AI-powered chatbots, which are designed to engage in human-like conversations with visitors 24/7. These chatbots not only provide support and recommendations but also create automatically built and endlessly personalized playbooks that convert visitors into leads. The conversational landing pages (CLPs) enable real-time conversations with visitors, allowing businesses to engage with their target accounts in a personalized, 1:1 manner at the right time.

Drift helps businesses increase their target account pipeline by recognizing target accounts and their interactions with the website. Through real-time ABM notifications, businesses receive alerts of target account engagement, enabling timely and personalized engagement. The platform also offers prospecting tools and AI engagement scores to identify data-driven expansion opportunities and deliver relevant experiences to key accounts. Site Concierge is another feature that provides a unique way to engage with important visitors and make their website experience more impactful.

In addition to targeting new prospects, Drift also distinguishes between customers and net-new prospects. By identifying growth opportunities and delivering relevant experiences, Drift helps businesses create more expansion pipeline. It offers features like Prospector, which provides data-driven expansion opportunities, and integrations that provide a 360-degree view of customers.

Drift also aims to increase productivity for sales representatives. By speeding up sales cycles through valuable and real-time conversations, Drift helps engage prospects and convert them into opportunities. The platform offers features like meeting scheduler and real-time notifications for 24/7 scheduling and engagement alerts, as well as video messaging for personalized and engaging sales conversations.

Overall, Drift is a powerful tool that leverages AI and automation to deliver personalized buyer experiences and nurture enduring customer relationships. With its various features and capabilities, Drift aims to convert more website traffic, increase target account and expansion pipelines, and enhance productivity for sales representatives.

Drift Features

• Drift Engage: Uses machine learning to understand visitor behavior and increase conversions.

• Site Concierge: Allows users to book meetings, access resources, and start conversations directly from the website.

• Bionic Chatbots: Builds custom playbooks to guide visitors to their desired information.

• Convert more high-volume traffic: Identifies visitors and delivers personalized experiences to qualify and convert them.

• Increase target account pipeline: Recognizes target accounts and engages with them in a personalized way at the right time.

• Create more expansion pipeline: Identifies growth opportunities and delivers relevant experiences to existing customers.

• Increase productivity per rep: Speeds up sales cycles by engaging prospects in real-time conversations.

• Real-time conversations that lead to opportunities: Facilitates valuable conversations with prospects that turn into sales opportunities.

Drift Pricing

Available upon request - free demo.

Visit drift.com for more.